Episode 009 is dedicated to an outstanding interview with marketing consultant, teacher and musician Andrew Begin:

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• Introductions and Updates
  
• In-Person Interview – Andrew Begin (Marketing Consultant, Teacher and Musician)
  
• Live Studio Session Outro Song – “System” by Andrew Begin (2014, recorded live in the Owning Your Own studio)
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• OYO is pronounced “Oh-Yo” (1:00)
  
• First In-Studio Guest – Andrew Begin (2:15)
  
• Main segments are by-passed to speak with our guest (3:30)
  
• Andrew and Andrew met at Mingle Bells, San Diego Ad Club’s yearly Christmas event. (4:00)
  
• AGBegin has a degree in Marketing from University of Maryland. (6:ish)
  
• AGBegin started 7 months ago to Own His Own (7:00)
  
• “We have to continually jump off cliffs and build our wings on the way down” - Kurt Vonnegut (paraphrase) (7:37)
  
• SEO reaches everything so you can’t contain it all; you have to give a client tools to help themselves (8:45)
  
• Give clients tools to effectively utilize social media (9:30)
  
• AGBegin teaches social media marketing at USD.
  
• Someone who “gets it” in the offline sense, has a good sense of what to do online (11:ish)
  
• Don’t be afraid to click on things (13:00)
  
• First step – Dispell myths about social media, SEO and other internet marketing tactics. (14:20)
  
• Who are you trying to reach? (15:00)
  
• Don’t be the guy with a bunch of discounts and have nothing else to say (16:15)
  
• How to handle (or how not to handle) Crisis in Social Marketing (17:20)
  
• Social Media is a magnifying glass (19:30)
  
• Sentiment analysis; great at times but can be misleading so it requires human analysis.  (20:00)
  
• Service Design – Hitting all customer or client touch-points.  What is their experience? (25:00)
  
• People may pay more for a better client experience
  
• Chipotle - Food With Integrity
  
• Big challenges with working in an agency environment you don’t get to choose who you want to work with.
  
• Get clients to work with their best fit too.
  
• Getting from San Diego to Guatemala in a Camry is possible, but we may need to some things to the car to make the trip better and more efficient; you don’t necessarily need a new car. (31:33)
  
• Work with great people with integrity; believe in what you (and they) are doing (32:00)
  
• Access to a stable of like-minds is ideal (for us anyway) (33:50)
  
• Owning Your Own is scary but worth it.
  
• Link minded people validate your “existence”; who you are and what you’re doing.
  
• Career and life intertwine; getting personal and professional aligned is key.
  
• What does Andrew Begin HAVE to do?
  
• Andrew Begin’s dog is a Malawa-Husky mix.
  
• Music is a passion for all us.
  
• Shot out to Brad Wray – Andrew Begin’s musical influence.
  
• AGBegin Plays a great song written by himself (he thinks is called “System”).
  
• Special thanks for AGBegin for dropping marketing, business, music and life knowledge with us in studio!