00:00 Podcast Introduction and Bonnie Siegel Introduction
02:47 Bonnie’s background and how she got into politics
06:37 Key facets of an effective brand
10:05 Problems with both party’s current outreach to Millennials
14:07 It takes a different vocabulary to communicate effectively with Millennials
18:30 How to approach the Republican branding problem with Millennials
24:15 What do Republican campaigns need to start doing differently in order to engage Millennials?
36:03 Once we identify areas of agreement with Millennials, how do we communicate the broader implications of that policy agreement?
45:02 How do we avoid the “New Coke” or IHOP vs IHOb problem while tweaking the Republican brand to appeal to Millennials?
52:55 How do we guard against the attack that we’re selling out as we change our language to better communicate with Millennials?
59:36 What’s at stake if we don’t attract Millennials to the Republican Party?
1:01:05 Final thoughts on How Republicans can win with Millennials
1:02:33 Where you can find Bonnie Siegel and Political Branding Associates online