QuakeCon is a yearly convention held by ZeniMax Media to celebrate and promote the major franchises of id Software and other studios owned by ZeniMax. It includes a large, paid, bring-your-own-computer (BYOC) computer gaming event with a competitive tournament held every year in Dallas, Texas, USA. The event, which is named after id Software's game Quake, sees thousands of gamers from all over the world attend every year to celebrate the company's gaming dynasty. The event is highly dependent on volunteers to cover many aspects of the organization of the event. QuakeCon has historically had a reputation as the "Woodstock of gaming", and a week of "peace, love, and rockets!"