The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin


How the Bonnaroo Music & Arts Festival uses beacons

February 17, 2015

Bonnaroo has long been a destination for music lovers and musicians alike. Over 80,000 people descend in Manchester, Tennessee in early summer for 4 days to watch some of the biggest names in music. It is also a haven for the early adoption of technology that we talk about here - RFID and beacons included. While the veneer of the event holds true to a traditional music festival, the way they use the technology is a great lesson for everyone. You see, they aren't pushing product, they are enhancing the experience. Chuck gives us the details in this episode.


The post How the Bonnaroo Music & Arts Festival uses beacons appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.


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