The consumers have spoken. Well, 100,000 of them from 19 countries did in a recent study by the IBM Institute for Business Value. The study brings to light a number of important retail trends and Chuck highlights the two most pressing demands from consumers on bricks and mortar stores. We also dive into the reason why almost half of the consumers asked would give up their location but less than a third have.

The post The 2 things consumers want when they walk into a store appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.