SaaSX — Execute Better. Grow Faster.

SaaSX — Execute Better. Grow Faster.


When SaaS Marketing Segmentation is a Bad Idea

December 05, 2018

Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using ...


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