This is Marketing Podcast
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Email Marketing – Segmenting Subscriber Lists – Daily Marketing Tip #27
Segmenting email subscribers may be one of the hidden tricks of email marketing that most businesses overlook. If you have the ability to break down your users by the content they engage with the most, you will have higher engagement rates on the content that you send to them. In today’s This is Marketing Podcast, I break down some ideas about building segments, and testing content that will yield higher engagement rates.