This is Marketing Podcast
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Goals vs. Conversions – Daily Marketing Tip #13
Conversions and goals. What’s the difference? Today’s tip is how to define the difference between goal’s and conversations. I like to define goals as hard sells. When someone purchases from us. It’s the end point for our funnel. A subscription. A download. Conversations are soft points along the way. Clicking to a webpage, reading a blog. A conversion may even be a starting point for a marketing program.