This is Marketing Podcast
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Dark Social Media Posts
Social media posting isn’t just about the feed that you are showing to your audiences, it’s about the posts that you are serving to the audience that doesn’t interact with your brand – the “Dark social media posts”. In this podcast, I talk about the value of dark post advertising and how to get started with them. Facebook and Instagram are two huge players in the dark social posting game, and I discuss why one works really well, and one not so much.