Irmadene Hanson, RN, Founder of Magnify Your Influence, and CEO of Straight Up Leadership, a Personal Growth & Development Company. A sought after team consultant, workshop trainer, and coach, she is well versed in individual & team relationships and in the importance of asking key questions business leaders don’t ask themselves. Irmadene brings deep experience in leadership development, communication, team building, and facilitation with her. 

Irmadene is passionate about helping companies and individuals add value to others and lead intentionally. She shares the tools, terminology and techniques that assist people to excel as a leader. 

Irmadene has always had a fascination with the study of how people communicate to get the job done and she delivers proven methods to grow the audience’s concepts of connection, communication and influence. A Registered Nurse with over 35 years serving seniors and leading staff has given her countless stories and lessons she enjoys sharing with her audience. 

Raising 3 daughters as a single Mom on a farm, a Veteran of the US Army and a John C. Maxwell Speaker, Trainer and Coach, Irmadene has learned her messages through years of trial and error.