In a small but significant step for the Boycott, Divest and Sanction Israel campaign (BDS), the CEO of French Telecom company Orange, Stephane Richard, said he was seeking to withdraw from Israel. The speech, given in Cairo, followed an attempt to ban Israel in the beleaguered international soccer group FIFA, and a successful vote by the Britain's National Union of Students to boycott Israel. JPost International Editor Liat Collins joins us to examine what this means for Israel’s international standing.