There's something to be said for experiences where we look past AI and allow shoppers to help optimize their own experiences. If you've ever been a regular at a restaurant or a local store, you know what I'm talking about. You walk in, and the staff already know what you like - because you've told them. It's not about guessing and averages, it's about listening to shoppers and treating them like highly-valued individuals. So, we called in an expert to discuss how merchants are allowing eCommerce shoppers to personalize their own shopping experiences.

Guest: Gen Furukawa, Prehook.com
Host: Robert Rand, JetRails.com

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If you enjoyed learning from Gen, check out his podcast: https://www.cartoverflow.com/