HARLEM, NY / April, 2020 - First Priority Music set the tone for hip-hop and forged its way into music culture. Now back with a fierceness, the legendary label is poised to introduce a new generation of artists to the music masses.

First up: Arii NoBreaks, a Harlem native already charting in 13 countries with the release of “Not Right Now,” just earlier this month. 

Describing his style as “aggressive R&B,” “Not Right Now” is a timely, much-needed, feel-good song about having fun with friends, blocking out distraction and motivation to “get to the bag.” 

“I’m your conscious with a microphone” Arii said. “I’m going to say what you are thinking.” 

Now with over 155K streams on Spotify and 600K on SoundCloud, “Not Right Now,” (produced by Peter Fernandez) has also sparked a #notrightnowchallenge craze on social media with dancing viewers from all corners of the globe.

Arii’s up and coming project is just a taste of what’s coming in 2020. Stay tuned for his upcoming album “Cold Summers, Warm Winters” as he represents the new generation of First Priority Music!

music: apple music // spotify // soundcloud
connect:: instagram // official website

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