In this episode we talk about Swine Flu! More specifically we discuss how you can find and execute on trends and search in social media to attack market opportunities. We had some technical difficulties in this episode including GarageBand failing and my

In this episode we discuss five listening strategies you can use to get ahead of your competition and not get caught with your pants down. 5 Listening Strategies 1. Figure out how conversations happen - Get Your Feet Wet 2. Monitor your brand - Vanity Se

In our 11th episode we discuss Twitter for business. We talk about using Twitter for listening, networking, marketing, customer, support, link building, promotions, and more. Special thanks to @TjMapes, @miketempleton, @aaronwebb, and @microblink for tun

In the tenth episode of our internet business podcast we discuss 10 things you should have learned if you listened to our first ten episodes! 1. Build a solid technology foundation 2. Use WordPress - trust us just do it 3. Content is king 4. You need a c

In our 9th episode of our internet business podcast we discuss Multimedia Production Basics. In this episode we discuss the tools - hardware and software - we use to create engaging content for our websites and communities. We talk primarily about audio a

Web Strategies to Become More Findable and Engaging on the Web

In our 7th episode of Managing The Edge we talk about why your business needs a content strategy. What's a content strategy? How you can produce quality content Content Distribution and Syndication Content Repurposing / Multipurposing And for this w

In our 6th episode of Managing The Edge we talk with Ryan Irwin of Nutrisport FPT. Ryan is applying our strategies in his traditional, brick and morter business and is seeing fantastic results. Ryan discusses his techniques and the results he is getting.

In the fifth episode of our internet business podcast we talk about the many facets of planning an effective web strategy. We discuss technology, building community, content creation and strategy, internet marketing, and web analytics - and how they all

In our fourth episode of Managing The Edge we talk about the Return On Investment (ROI) of web strategy and social media. Topics: ROI of web strategy, social media, PR, etc Creating goals Measuring quantitative and qualitative results Creating brand