Classic On - Classical Music Like You Never Heard It Before!
Latest Episodes
Playing Musical PingPong with Violinist Alexander Nantschev
Bulgarin austrian violinist Alexander Nantschev has established a broad artistic outcome working widely from classical to contemporary dance. He released two albums on the label Crystalhorizon Records and worked with artist like Claudio Abbado, Pierre Bou
Scarlatti on the Accordion - Meet Ghenadie Rotari
Originally encouraged to take up the piano, a lack of free spaces in the class made Ghenadie Rotari become an accordionist, it ended up being a fortunate twist of fate. The Moldavian-born musician has a passion for the new in music, but equally enjoys div
A Pilot to the New Show Classic On by Marija Andjic and Bernhard Kerres
Meet the creators of Classic On - the pianist Marija Andjic and the executive coach Bernhard Kerres. They are both not only passionate about classical music, but see it as an integral part of our society. The first few episodes are dedicated to the Global
Meet Flutist Fatin Khuri
Fatin Khuri is an outstanding flutist living in Germany. In this interview with Marija Andjic she speaks about her love mark.
7/19 Marketing Events Outside of Your Catchment Area
Many venues are strongly focused on their natural catchment area. And they are great in marketing to people in that area. But, as Bernhard Kerres points out, targeted marketing and sales can reach out to towns outside your own city, reach new and more peo
6/19 Imagine the Environmental Friendly Performing Arts Organization
The Helsingborg Symphony Orchestra and Concert Hall has announced that they will reduce the air travel of soloists and conductors to take a step towards being more environmental friendly. Bernhard Kerres explores in the lastest episode of Haydn 1791 what
5/19 Where is the Star Alliance for Performing Arts?
The airlines have early on realised the importance of forging alliances between themselves. All major airlines are now part of one of the three worldwide alliances. Performing arts organisations tend to stay autonomously and rarely reach out to other arts
4/19 Do We Need KPIs for Performing Arts
Key Performance Indicators (KPIs) are a well used tool in business. Should we apply them in performing arts, too? If so, they need to relate to the organisation's strategy. More news on the discussion around the behaviour of Maestro Daniel Barenboim
3/19 Don't be Anti-Social
Performing Arts Institutions enjoy the company of hundreds, often thousands of people attending their events every day. The first thing an audience member hears is, "Please turn off your phone. Taking photos, videos or any other kind of recording is forbi
2/19 Customer Experience and Spotify's Move into Podcasting
Museums are far ahead providing a much richer customer experience than most performing arts institutions. Bernhard Kerres has some suggestions for concert halls and theatres based on his latest visit to the Van Gogh Museum in Amsterdam. Furthermore Bernha