eCommerce Growth Show

eCommerce Growth Show


Dan Olsen: Retention first, conversion second

April 03, 2020

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Dan Olsen, product management consultant and trainer at Olsen Solutions, helping executives build great products and strong product teams. He is also the author of the bestseller The Lean Product Playbook, published by Wiley.

Dan is a Stanford MBA with a strong technical background and deep expertise in product management, UX design, analytics, marketing, and Lean Startup. He has led product management for multiple companies and enjoys driving product vision, product roadmap and product definition.

His clients include Facebook, Box, Microsoft, Amazon, Walmart, Sam's Club, HP, YouSendIt (now Hightail), One Medical, Medallia and Financial Engines.

The best takeaways:

Product management is exploding - 00:30The trio of retention, conversion and acquisition - 02:51RFM and the “equation of a business” - 04:21Customer segmentation and cohorts - 06:19Is the data-driven trend going to stop? - 10:00The growth mindset - 12:34

Podcast Notes: Dan Olsen podcast: Retention first, conversion second

All episode articles: Growth Interviews

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