“Green is Good” welcomes Glenn Croston, author of 75 Green Businesses and Starting Up Green. Croston, whose interest in green businesses started simply with hopes of creating a better world for his children and future generations, is here to say that it is not very hard to start up a green business.

Croston looks forward to a time when there are no green businesses at all, because all businesses will be green.

“A lot of people think that going green is an expensive and hard thing to do, but it doesn’t have to be that way at all,” Croston reveals. “A lot of these things save money, and they’re good for you and for your kids down the road.”

In the second half of the show, John and Mike welcome Barton Alexander from Molson Coors. Alexander, Global Vice President of Alcohol Policy and Corporate Responsibility for the company, proudly states that Molson Coors has long had the makings of a green pioneer.

The basis of Coors and Molson products is the astoundingly pure water. Molson Coors signed the CEO Water Mandate a few years back, proclaiming a commitment to sustainable water, further solidifying its undying quest to be green while maintaining a reputation for excellent products.

“We have energy reduction targets across [Molson Coors],” Alexander says. “We think a really key part of all of these environmental areas is disclosure. What we’re doing is transparent, not only to environmental groups, but to investors and consumers around the world.”