eCommerce Deep Dive
Integrating PR & Comms with eCommerce with Kris McDermott
June 16, 2020
In episode 11 John talks with Kris McDermott, Director of Shopper Marketing at Kimberly-Clark, about how to successfully integrate PR and communications with eCommerce. The two discuss the dynamic and ever-evolving nature of influencers in eCommerce and .
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates
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