eCommerce Deep Dive
The Making of Igloo's COVID-19 Marketing Strategy with Brian Garofalow
June 09, 2020
"Everybody's got a plan until you get punched in the mouth."In Episode 10, John talks with Brian Garofalow, VP of Marketing and eCommerce at Igloo, about their overnight pivot in response to COVID-19. With everything on the line, Igloo took 3 days to go..
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates
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