Ricky-Jay recently completed his first copywriting project for a client and generated some seriously impressive results...$35,000 in front-end sales leading to over $300,000 in backend sales!All from one letter sent to just 200 leads!On this short call we talk about:Why it's important to have your opportunity antenna up and not be blinded by what you *think* the client needs. Ricky-Jay's lessons learned implementing his first direct mail campaign for a client.How immersing yourself in marketing is the key to recognizing low hanging fruit opportunities like this.The value of a good product and irresistible offer.Kyle's tips on how to quickly scale this campaign into a $300,000 per month automated money-making machine. Ricky-Jay will be at Bootcamp August 11 & 12 here in Sydney. Check out ConsultingTycoonBootcamp.com for more info... just a handful of tickets remaining.Love to hear your thoughts, questions, and comments below.