The Carmen Murray Show

The Carmen Murray Show


Marketers, are you ready to waltz with AI? | Prof. Abejide Ade-Ibijola (UJ Dept. Applied Information Systems) Dr. Beate Stiehler-Mulder and Mariette Frazer (UJ Dept. Marketing Management)

May 25, 2020

Marketers, are you ready to waltz with AI? — UJ discuss the importance of AI forming part of a Marketing Fit strategy
Prof. Abejide Ade-Ibijola (UJ Dept. Applied Information Systems) Dr. Beate Stiehler-Mulder and Mariette Frazer (UJ Dept. Marketing Management)

In this episode, the heavyweights of Marketing and AI unpack the necessity of AI (Artificial Intelligence) and the role it will play in marketers' careers to remain Marketing Fit.

Carmen Murray, The original CyberPunk, (CEO of Boo-Yah! Modern Marketing Service better known as The Leonardo da Vincis of Marketing), Africa representative of The Connected Marketer-, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater interviews the (University of Johannesburg) UJ Department of Marketing.

She talks to:
Dr.Beate Stiehler-Mulder, (PhD in Marketing Management; Specialist in Marketing, Strategy, and Branding);

Mariette Frazer (Lecturer in Retail) from the UJ Department of Marketing Management

Prof Abejide Ade-Ibijola from Department of Applied Information Systems

This episode is packed with valuable insights and challenges to provide rich insight for marketers to explore in their marketing approaches. There are many reasons why you should listen to this episode to inform tomorrow's problems, today.

If you wish to book Carmen Murray as your MC or Speaker for your next event, have any questions or wish to appear on The Carmen Murray Show, you can contact her directly www.CarmenMurray.com
For any marketing inquiries to design and build exceptional customer experiences, customer insights, data science, CX Audits and CX Innovation or training, visit Boo Yah Modern Marketing Services www.Boo-Yah.co.za
For any inquiries, more details, or requests to appear on the show, you can contact hello@carmenmurray.com

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