What a fun episode! No geek talk. Highly informative and a must for anyone who wants to do business in any country within Africa.

In this episode, Mushambi Mutuma, Author of the incredible book, Tech Adjacent, speaker and tech leader with over 12 years of experience in Africa and the USA, and Founder of Altivex, speaks to host, Carmen Murray, Tech Enthusiast, CEO of Boo-Yah! Modern Marketing Services, Customer Experience Queen and Marketing Wizzard about why Africa will leapfrog in the fourth industrial revolution.

Africa is a continent full of opportunities for investors, brands, entrepreneurs and technology enablers. If you can innovate in Africa, you can innovate anywhere in the world. There is a unique recipe to success and it can not happen in isolation from its people which we discuss in detail. We are leading in banking, and have innovated so many technologies to solve African problems that are now being adopted globally. We unpack this in more detail.

In this episode, we unpack the exponential guide to leveraging technology for business success. Innovating in Africa is not just about shiny technology, but leveraging the technology that works, keep it simple and eradicate problems by making the lives easier for the customers.

Artificial Intelligence, Automation, Blockchain, Big Data, Internet of Things, The Fourth Industrial Revolution.

Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It's tempting to bury your head in the sand than try to make head or tail of it all.

Know one thing for sure. None of these buzzwords matter! You don't have to jump aboard every single change and adjustment in the market or trade-in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it is a lot simpler to understand and use technological shifts as an opportunity to transform your business.

Tech Adjacent Book by Mushambi Mutuma - The exponential guide to leveraging technology for business success. https://techadjacent.com/

If you wish to book Carmen Murray as your MC or Speaker for your next event, have any questions or wish to appear on The Carmen Murray Show, you can contact her directly www.CarmenMurray.com
For any marketing inquiries to design and build exceptional customer experiences, customer insights, data science, CX Audits and CX Innovation or training, visit Boo Yah Modern Marketing Services www.Boo-Yah.co.za
For any inquiries, more details, or requests to appear on the show, you can contact hello@carmenmurray.com

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