| Tidal Waves, Brand Strategy, Malpractice | Apple breaks into our show once again as they move their expansion sights onto the Tidal streaming service. We also dig into the importance of Brand Strategy, and why many entrepreneurs and small businesses ...

| Famous, Brand Loyalty, Customer Relationship | This week’s show highlights the latest happenings in the NBA, the event that brought Vincent Desiderio’s “Sleep” into the modern spotlight, and discuss an Elite perspective on Brand Loyalty programs.

Elite Drops are quick little fly on the wall snippets of Enthralling conversations we have during our meetings. Enjoy this quick eavesdropping sessions as we discuss tips, research, and experiences we have on our path to #BeElite!

Elite Drops are quick little fly on the wall snippets of Enthralling conversations we have during our meetings. Enjoy this quick eavesdropping sessions as we discuss tips, research, and experiences on our path to #BeElite!

| WWDC, LinkedIn and Microsoft, and Branding NaySayers | Apple’s WWDC was this week and we discuss the state of their brand, our predictions for the Microsoft acquisition of LinkedIn, and correct some of the misconceptions in the marketplace around bra...

| Lost iPhones, Positioning, and Being the ONLY Option | Branding can even have a strong effect on what happens next after losing your phone. Here we discuss Brand Domination and positioning your brand as the only viable option. Enjoy!

***Coloring Book, Brand Evolution, Adapting to Change*** In this week’s episode we talk about the impact of Chance The Rapper’s Coloring Book, how a brand evolves as your business grows or pivots, and how you can adapt your brand to the dynamics in the...

***Steph Returns, Branding Defined & Described*** The Be Your Own BrandCast is a show about Branding, Business, and Building an Elite Life. During this episode, we discuss Curry’s unanimous MVP and the definition of branding.

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