| Brand Development, Brand Strategy, Changing Your Brand ( 21OCT16) |
The Law of Change is an immutable law of branding but it’s also one of the biggest exceptions.  We typically encourage you to stick to your core values and resist changing your brand at all costs.  However, nothing in life is absolute and branding is no different.  Today we are going to share 3 scenarios when it is feasible to make changes to your brand.  Don’t miss out on some information that can prevent you from making some costly mistakes.

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