Email marketing is essential to building your audience, establishing trust and authority, and selling your courses and services. But more often than not, it's done wrong. Today I talk about a bad experience I had with a huge company and why I will never sign up for another one of their "newsletters" again. [smart_track_player url="http://inboundpro.podbean.com/mf/web/eb6jua/51-notdo-email.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]