Building an audience online is much easier to do when people see you as an expert in your field. People want to learn from experts because they know best and have experienced enough to be able to teach. At least that what we tell ourselves. [smart_track_player url="http://inboundpro.podbean.com/mf/web/aqzs5t/36-authority-actionsteps.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]