You need to incentivize your audience, listeners, viewers and readers with something useful if you want them to join your email list. This episode will show you how to create the perfect lead magnet for your business. [smart_track_player url="http://inboundpro.podbean.com/mf/web/4nvfqw/20-lead-magnets.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]