Don’t skip optimizing. Ari talks about the importance of optimizing and what happens if we don’t optimize first.   Highlights Optimizing, automating and outsourcing - 0:23 Why people want to skip optimization - 0:39 One of the top Zapier people in the world - 2:05 How to automate a process - 3:20 An automation as a bandaid - 4:21   Episode Resources Connect with Ari Meisel https://lessdoing.com/ https://www.instagram.com/arimeisel/ https://www.facebook.com/lessdoing/