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Summary

In this episode of optYOUmize, Brett Ingram discusses the importance of building an email subscriber list for digital marketing success. He explains how email lists enable repeated contact with prospects, increasing chances of converting them into customers. Brett outlines 12 strategies for leveraging social media to grow an email list, such as creating compelling lead magnets, optimizing social media profiles, sharing relevant content regularly, using strong calls to action, leveraging clickable links, hosting contests and giveaways, teasing exclusive content, conducting live Q&A sessions or webinars, collaborating with influencers, using paid advertising, engaging with the audience, and cross-promoting across platforms. The episode emphasizes that, while email marketing may seem old school, it remains an incredibly effective tool for sales and digital marketing.

Chapters

00:00 Introduction: The Power of Email Lists

00:29 Why Email Lists Are Essential

03:16 Challenges in Building an Email List

03:55 12 Strategies to Grow Your Email List Using Social Media

04:09 Creating a Compelling Lead Magnet

06:06 Optimizing Social Media Profiles

07:33 Sharing Relevant Content Regularly

10:21 Using Strong Calls to Action

12:01 Leveraging Clickable Links

15:43 Hosting Contests and Giveaways

17:34 Teasing Exclusive Content

17:57 Conducting Live Q&A Sessions or Webinars

19:09 Collaborating with Influencers

20:00 Using Paid Advertising

20:28 Engaging with Your Audience

21:11 Cross-Promoting Across Platforms

21:49 Conclusion: The Lasting Value of Email Marketing

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