This week’s topic is ROI: Making sense of Numbers to Enhance Your Marketing Strategy and in this episode, we are sitting down with Tayler Hollman with Enji to make sense of numbers to enhance your marketing strategy.

We talk about - 

> What is ROI

> How to to analyze marketing data

> The platforms or systems to track and analyze marketing data

> What is a KPI (key performance indicator) and how do we decide which ones to track

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Choose your top 3 things to start tracking
2. Leak in a boat: digital advertisement tracking metrics-impression, click through rate, ad creative
3. Check out Enji! It's a safe space to start

Want to work with Tayler? → https://www.enji.co/ tayler@enji.com IG: enji_co



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Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com