Ben Edwards is an entrepreneur, investor, and business strategist of thousands of European businesses. A master dealmaker, Ben has experience in multiple industries helping businesses overcome the brink of failure and transforming them into success stories. He is the founder of the Benjamyn James Group, a consultancy that helps businesses grow and flourish. The Benjamyn James Group offers options to those looking to develop a successful wealth strategy and solutions to owners who want to exit their businesses.

Ben joins me today to discuss fit-finding and the one skill set every coach needs to build a profitable, successful coaching practice. He offers advice on giving prospects free educational content and strategies for launching group programs. He describes the importance of niching down and explains the value of turning expenses into investments. Ben also highlights the true measure of an expert and underscores the value of having a good network of coaches with varying degrees of experience.

“With all the noise in the industry, fit-finding is better than the sales process.” - Ben Edwards

This week on Profit for Coaches:

●     What coaches do and how they help people get where they want to be

●     The power of fit-finding and the importance of niching down and narrowing your target market

●     The minimum viable product launch method and the “anything will do” mindset

●     The difference between iteration and learning as you go

●     The FREE profitable practice scorecard!

Our Favorite Quotes:

●     “‘Having a broad market’ is the worst piece of advice you can give to coaches. If you speak to everybody, you will get no one.” - Ben Edwards

●     “Coaches want to do good in the world, but you can’t do good in the world if you haven’t got any money and you’re stressed.” - Ben Edwards

●     “Being a coach and the skill set related to that are different from running a coaching business.” - Ben Edwards

Connect with Ben Edwards:

●     The 7-Figure Roadmap

●     Ben Edwards on LinkedIn

●     Ben Edwards on Instagram

●     Ben Edwards on Facebook

Helping Coaches Increase Profits

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