Ronsley Vaz is an entrepreneur, speaker, author, and podcaster who helps entrepreneurs and changemakers use their voices for change, refine their arguments for scale, and grow their businesses for impact. He is the Founder of the world’s first audio marketing agency, Must Amplify—an award-winning company that helps leading brands make their messaging stand out in a crowded marketplace. He is the author of Amplify: Raise Your Voice, Boost Your Brand and Grow Your Business and the creator of podcast brands for actors, athletes, entrepreneurs, politicians, and influencers worldwide. Through his own range of podcasts, including Bond Appetit and Should I Start a Podcast, Ronsley interviewed more than 1,400 people and has been listened to over five million times in 133 countries.

Ronsley joins me today to discuss the why, how, and when of starting a podcast for a coaching business. He recounts his entrepreneurial journey and the first time he launched a podcast to promote his business. He explains why coaches need to focus on building a community over selling to clients when creating and growing a podcast and describes why podcasters should co-create episodes with their guests. He reveals the biggest mistake beginner podcasters make when launching a podcast and the advantages of outsourcing production tasks. He also highlights the importance of building relationships through podcast conversations, understanding your audience, and being a great listener.

“The best thing about a podcast is that it’s easy to do. The worst thing about a podcast is that it’s easy to do.” - Ronsley Vaz

This week on Profit for Coaches:

●     Why podcasting is a powerful business development tool for your coaching practice

●     Co-creating podcast episodes with your guests and how to deliver value to your interviewees without selling them something

●     The best time for a coach to launch a podcast and the importance of knowing your audience

●     What coaches should focus on when launching a podcast for their practice

●     The FREE profitable practice scorecard!

Resources Mentioned:

●     Book: Narrow Podcasting: Make Profitable Connections and Grow your Business, Without Paid Ads, Sponsors, or Thousands of Listeners by Toby Goodman

●     Book: Mindset: The New Psychology of Success by Carol Dweck

Our Favorite Quotes:

●     “The biggest advantage of having a podcast is that you’ll never have an icky sales conversation in your life: they’ve listened to your voice for way too long before they even make their way to the sales call.” - Ronsley Vaz

●     “Nothing works if you don’t know who your audience is. Nothing works if you don’t know why you’re the person to deliver to these clients. Those are the two basic elements of a business and, if you’re not there, it’ll be difficult to start a podcast.” - Ronsley Vaz

●     “Business owners have mission statements they don’t follow through. But if you really care about your audience, you need to build a community around that mission.” - Ronsley Vaz

Connect with Ronsley Vaz:

●     Must Amplify

●     We Are Podcast

●     Book: Amplify: Raise Your Voice, Boost Your Brand and Grow Your Business

●     Must Amplify on LinkedIn

●     We Are Podcast on Instagram

●     We Are Podcast on Facebook

●     We Are Podcast on Twitter

●     Ronsley Vaz on LinkedIn

Helping Coaches Increase Profits

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