Different coaching gurus will often tell you various kinds of numbers you need to watch out for in your coaching business. They’ll tell you to measure your engagement stats, follower counts, comments, chat starts, cost per click, cost per lead, or cost per view. But if the money that comes into your coaching business still isn’t consistent—despite keeping track of those numbers—you might not be looking at the most important metric needed to turn your business into a profitable coaching practice.

In this episode, I reveal one key metric that many coaches don’t track and explain how tracking it can increase your revenue. I explain the importance of making sales offers and highlight why the sales offers you make still matter even when they get rejected. I also identify different ways to make sales offers and underscore some action steps to take if you have a low closing rate on your sales offers.

“Make a sales offer every day. Give somebody the opportunity to say ‘yes’ to you or— if you want to help yourself psychologically—the chance to say ‘no’ to you once a day.” - Jos Willard

This week on Profit for Coaches:

●      The value of increasing the number of sales offers that you make every month

●      The different ways to make sales offers and their related closing rates

●      Why having your sales offer rejected still matters to your business

●      What you need to do when you have a low sales closing rate

●      The FREE profitable practice scorecard!

Resources Mentioned:

●      Book: The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler and Rich Litvin

Our Favorite Quotes:

●      “Selling through sales conversations has something to do with knowing your target market, having a clear, consistent offer, and ensuring that you’re only talking to the right people.” - Jos Willard

●      “You can build the biggest, most engaged audience and the coolest personal or corporate brand on the planet, but if you don’t allow people to say ‘yes’ to you, you’re going to go broke.” - Jos Willard

●      “If you’re not making sales offers, there’s no way to tell whether or not you have the clarity you need to know what else to fix in your client acquisition process.” - Jos Willard

Helping Coaches Increase Profits 

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