When seeking steps for starting a profitable coaching business, some may tell you to have a platform to coach on first. Others will tell you to start with a purpose or a why. These are important parts of creating a coaching practice; however, designing your client creation or client acquisition strategies first and figuring out your cash flow management system can be powerful ways to jumpstart your coaching practice.

In this episode, I discuss creating cash through client acquisition and managing your cash flow. I explain why doing free coaching sessions in the hopes of spreading word-of-mouth is not a reliable or scalable client creation tactic. I discuss what profit is and why you need to earn money above and beyond your business’s expenses. I also describe what makes an effective cash flow management system and underscore how effectively managing your cash flow can improve the way you coach clients.

“Your client acquisition system needs to be built so that as long as you put in the right inputs—effort, time, or money—the right way consistently, you get the right results consistently.” - Jos Willard

This week on Profit for Coaches:

●      The value of setting up a client acquisition process first

●      Why you need to focus on working with your ideal clients only

●      Building your cash flow management system

●      How effectively managing cash flow can impact your coaching

●      The FREE eBook you can access today!

Resources Mentioned:

●      Book: The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler

●      Book: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port

●      Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Our Favorite Quotes:

●      “Profit is the creation of stability in any business. If you don’t have money coming in above and beyond your expenses going out, your business becomes nothing but a giant ball of stress that sucks the life out of you.” - Jos Willard

●      “The secret to profit is simple: it’s about managing your cash flow. Managing your cash flow means having a simple, easy-to-use system that works with the way you show up as a human.” - Jos Willard

●      “You need a system that creates new clients for you, and it needs to be a system that doesn’t require you to be a salesperson or marketing expert.” - Jos Willard

Helping Coaches Increase Profits

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