Sounds Profitable
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Latest Episodes
Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More
Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first cre
Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More
Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a cere
Focusing Influencers @ Upfront,
Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star p
Audio's Cross-Platform Power, Video on Spotify, & More
Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget
Megaphone to Recertify, Audiences on Podcast Ads, & More
Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian
Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More
Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids ar
Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More
Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colga
“My Audience Won’t Tolerate Advertising”
This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.- Written by Tom Webster- Audio edited by Newton Sch
Spotify Signs Nebula for Video, Kids' Podcasts Cut
Here's what you need to know for today in the business of podcasting: Spotifys and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on yo
Megaphone to Rejoin IAB,
Here's what you need to know for today in the business of podcasting: Spotifys Megaphone will return to IAB certification, Triton Digital's 2024 Canadian podcasting report, and publishers and adverti