Sounds Profitable

Sounds Profitable


Latest Episodes

Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More
June 13, 2024

Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first cre

Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More
June 12, 2024

Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a cere

Focusing Influencers @ Upfront,
June 11, 2024

Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star p

Audio's Cross-Platform Power, Video on Spotify, & More
June 10, 2024

Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget

Megaphone to Recertify, Audiences on Podcast Ads, & More
June 07, 2024

Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian

Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More
June 06, 2024

Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids ar

Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More
June 05, 2024

Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colga

“My Audience Won’t Tolerate Advertising”
June 05, 2024

This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.- Written by Tom Webster- Audio edited by Newton Sch

Spotify Signs Nebula for Video, Kids' Podcasts Cut
June 04, 2024

Here's what you need to know for today in the business of podcasting: Spotifys and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on yo

Megaphone to Rejoin IAB,
June 03, 2024

Here's what you need to know for today in the business of podcasting: Spotifys Megaphone will return to IAB certification, Triton Digital's 2024 Canadian podcasting report, and publishers and adverti

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