Audio bursts of a business artist
Book review: Category creation
January 13, 2020
Category creation is a business strategy where the company is focusing on marketing the category by focusing on the new problem in the industry more than the actual solutions for it.
Petri Kajander's blog posts delivered in audio format and read by algorithm.
You can also read the posts at https://www.petrikajander.com/ or subscribe by email.
He also hosts https://www.talkswithpetri.com -podcast (with real human voices!)
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