Welcome to this week's episode of Wealth Unplugged  - the podcast where I share the key tips I pick up from guests I interview on the Feminine Wealth TV show.

This week I spoke to Bec Caines, Founder & Editor of The Daily Guru, an exciting online platform for all things personal development. This is one talented lady- with over 10 years’ experience in international Event Management, as well as being a Life Coach, Writer, Speaker, Well being enthusiast, Body Language fanatic and above all, wonderfully passionate about helping people surprise themselves.

We got to the root of how she managed to turn the problem of a crowded and fragmented market into a golden business opportunity.

Here are my key takeouts from my chat with Bec:

Takeaway #1 Business opportunity is everywhere …. even in crowded & fragmented markets.

You just need to think differently about it, see it differently and from different perspectives. Often when you are new to an industry you can bring fresh eyes and experiences that could reshape that industry or concept completely and thereby unearth your golden opportunity.

Takeaway #2 Be very strategic about how you build your tribe

Sadly just putting your message out there and hoping the masses will come doesn't always yield the results you want or need ! Bec was really strategic in how she built her massive fan base in 8 months flat and it involved a combination of a strong, authentic message, deep analysis of what was resonating with her audience and strategic collaborations with key influencers. Don’t leave one of these steps out … they are all needed even though some (like the analysis bit) can make a lot of people doze off !

Takeaway #3 Being purpose driven and commercially minded is the secret sauce for serious business success.

Having a purpose behind your business will grow your business way more than if you’re just in it for the money but being commercially minded is absolutely vital if you want to sustain a business, we always have to consider commerciality.
I’d love to hear your views! Please leave a comment below…