As part of the Sport Marketing & Promotion class I've been teaching at Medaille College this term I'm including some guest speakers. One of them is Will Foley from Volleyball League of America. He was previously joined by Tim Falknor on the last of the original Coaching Conversations series episodes to talk more generally about starting and running a fledgling pro volleyball league in the US. Will spoke with my class about the marketing efforts of the VLA, and took several interesting questions.

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You can find a complete list of the initial series of Coaching Conversations here.