Using social data to enhance your social media approach

Chris Evans the the UK Sales Manager at Coosto, a market leader of social data in the Netherlands, talks to Anna and Anna about how companies can use social data and how it makes a difference to their business.

Chris talks about the importance of capturing conversations about your brand, crisis management and why you should treat your social media conversations as another channel of customer service, like the phone.

You can tweet Chris here or connect with him on LinkedIn