Victor Cui is a true thought leader in the industry of mixed martial arts.

 

As an avid combat sports enthusiast with over 20 years experience in sports media, Victor launched the ONE Championship promotion in 2011 with a single goal in mind: to create the most powerful sports media property in Asia.

 

Less than 4 years later, ONE Championship events are broadcast live in 70 countries and reach over a billion viewers. With over 90% of the Asian market share, ONE Championship is only getting warmed up.

As a Canadian of Chinese and Filipino descent, Victor Cui’s philosophies, goals and aspirations for ONE Championship and its fighters differ wildly from other major MMA promotions.

 

With the mass following of sports in Asia still in its infancy, sports fans in the region are hungry for something to call their own and as Victor so aptly puts it, what is more Asian than martial arts?

 

ONE carefully combines stellar production values, a distinctly Asian rule set in the tradition of Pride FC and a fan-friendly roster of global MMA champions and rising regional talent. By doing so, ONE is zeroing in on the sweet spot of becoming a global powerhouse while sticking firmly to its Asian roots.

 

As part of these ambitious objectives, Victor Cui has surrounded himself with a team of world class professionals. Among them are two names MMA fans will quickly recognize: Matt Hume and Rich Franklin.

As VP of Operations and Matchmaker, Matt Hume brings a wealth of invaluable experience from his years working as Rule Director and Official Trainer for both Pride FC and Dream.

 

And as Head Trainer of AMC Pankration, Matt continues to coach a multitude of dominant fighters (such as UFC flyweight champion Demetrious Johnson and ONE bantamweight champion Bibiano Fernandes), ensuring that his finger is constantly on the pulse of the industry, worldwide.

 

As a highly respected former UFC champion, Vice President Rich Franklin is a legend and devoted ambassador of the sport. With Victor Cui widely considered the busiest man in Asian MMA, Franklin is the perfect counterpart to contribute with the PR and global business development aspirations of the ONE brand.

With the infrastructure for success firmly in place, Victor Cui is now empowered to deliver on ONE’s primary objective: creating a new wave of Asian sports heroes through a powerful media outlet that can turn them into international stars.

 

Recorded on May 1st, a day before the infamous Mayweather / Pacquiao fight, join us for this fascinating conversation with Victor Cui as we cover the entire spectrum of his vision for ONE Championship and beyond. No question goes unasked and no stone goes unturned in what can be considered our most thought provoking podcast to date!

Victor Cui can be followed at the following links on social media:

 

Facebook, Twitter and Instagram.

 

ONE Championship can be followed at the following links on social media:

 

Facebook, Twitter and Instagram.