We welcome returning guest Paul Gaudette, Co-Founder & CEO at Dig Insights, helping businesses turn consumer, category & brand insights into growth strategies. DIG continues to be one of the fastest growing consumer insights companies in Canada, and has been recognized as one of the most innovative research companies globally.

Paul discusses the core elements of their organizational culture, leadership style, and employee engagement that continue to make DIG an employer of choice in their space and explains ways to adapt in order to serve your employees better.

He also introduces their newest innovative platform, Upsiide, that helps researchers and marketers screen ideas, assess concepts, and innovate more effectively.

Sponsored by Aria Benefits and Life & Legacy Advisory Group