Today, workplace culture expert Jenean Perelstein joins us to discuss culture and how entrepreneurs can achieve a higher level of positivity, productivity, and profitability. 

She is the author and creator of Internal Alchemy: The Welcoming Abundance Blueprint and Stand in Your Strength Strategies, where she provides training to clients worldwide and certifies coaches, to use their model to their own clientele.

Synergizing Business and Anthropology

As a Sociocultural Anthropologist, Jenean Merkel Perelstein has studied behavior change across many different cultures. From the markets and prisons of India to the boardrooms of the United States, Jenean has learned and implemented change strategies that have saved lives and made fortunes. 

Jenean is a Business Strategist, U.S. Patent holder, and revered speaker. She worked as a medical anthropologist before becoming CEO of Alchemie Academy. Here, she has enriched workplace culture for clients ranging from solopreneurs to Fortune 100 companies. 

“People from the industry call me behavior change specialist, but anthropology tells me that that is actually not…how people change and we know we can talk about that. People change because of their beliefs, not their behaviors.”– Jenean Perelstein

Beliefs and Behaviors

Jenean was a medical anthropologist and was working in areas like program evaluation. Throughout her career, she started recognizing that the highlight of her work was behavior change. 

“People from the industry call me behavior change specialist, but anthropology tells me that that is actually not where people, how people change and we know we can talk about that, people change because of their beliefs, not their behaviors.” – Jenean Perelstein

As Jenean found her calling, she also found her niche, working with different companies. She helped various companies with their business strategies but she places high importance on developing a good corporate culture. 

“They could have a tremendous strategy, it could be spot on, actually, but if their culture was wonky in any way, that strategy wasn’t gonna get implemented.” – Jenean Perelstein

Weaving Culture and Strategy

Jenean shares that when she started weaving culture and strategy together, that was when she saw her clients really take off. It’s why she loves to consult with organizations in creating productive teams and profitable businesses.

Jenean and I only had time to cover the first 3 places in your workplace culture where productivity traps hide. We are offering a FREE download with ALL 10 Productivity Traps and their solutions!

Download and listen to Stand In Your Strength to learn more. Remember to let Jenean know you heard about him on Culture Eats Strategy with Jaime Jay!

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