In today's world, CGI (Computer Generated Imagery) is changing the way we launch cars. For car companies, CGI is not only a way to create realistic video footage for launch communication; it's also a

We talk to Ric De Reuter, an experienced automotive dealer from rural Victoria Australia. Ric shares his story of how he started up his automotive dealership from scratch. He shares a down-to-earth ho

How to Ensure a Successful Dealership and Business By Focusing On The Basics. In this episode, we talk to Ric De Reuter, an experienced automotive dealer in Australia. Ric has a wealth of experience i

In this episode, we talk to Ric De Reuter, an experienced automotive dealer from rural Victoria Australia. Ric shares the challenges that automotive dealers are facing when it comes to scams and being

In this episode, we talk to Ric De Reuter, an experienced automotive dealer about the current and future state of the automotive industry. Ric has a wealth of experience in the car business and has wo

Max Zanan, renowned author talks to us about his latest book "Definitive Guide to F&I" A book on F&I (Finance and Insurance) Strategies to increase dealer profit. We talked to him about what c

In this episode of Talking Automotive with Mark and John, we're exploring the Australian automotive industry by talking to the people who work at the pointy tip of the automotive industry. We talk to

Marketing experts know that how a product is presented to the world can make all the difference in whether or not people buy it. And when it comes to cars, that's especially true. But how much thought

Are you interested in learning more about how marketing works in a car company? In this audio, we take a look at how automotive brands manage their budgets to ensure they're getting the most out of th

Vehicle warranties are an important part of the automotive industry. They can provide piece of mind to a buyer and also be used as a key marketing tool. In this episode, we're going to show you how ve