Social media has rapidly developed within the last 20 years. According to the Pew Research Center, around seven in 10 Americans use social media to connect with one another, engage with news content, share information and entertain themselves — which is a stark difference even from 10 years ago in 2012, when only about 53% of U.S. adults used social media. Nowadays, businesses can’t ignore the value that social media can bring to their marketing and education approach. But, are you using it the right way?

What you will learn:

-Why should you invest in social media
-Where seed and agribusinesses are finding the most value
-The do’s and don’ts of social media

Presenters
Charles Tweed, Owner of Tweedia
Sarah Cornelisse, Senior Extension Associate at Penn State University

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