Welcome to the Startup Secrets For Entrepreneurs Show! My very special guest today is Ross O'Lochlainn... As a copywriter and a marketing consultant, he has worked with all different kinds of launches the info-marketing industry. These have included initial product launches to small starter lists, larger launches to a company’s internal house list, and million-dollar launches with 100+ partners and affiliates also promoting the offer. What he has concluded after all of this is that launches suck. And they suck by design.