Marketing and Social Media Strategy for Restaurants | Nate Riggs » Podcast

Marketing and Social Media Strategy for Restaurants | Nate Riggs » Podcast


#042: Cynthia Harriman on Integrating Whole Grains

June 06, 2014

It takes one pound of flour to make a standard loaf of bread. But did you know you can get your recommended servings of whole grains from other sources by integrating whole grains like quinoa in to your diet?

In episode #042 of the Social Restaurant Podcast, I welcome Cynthia Harriman, Director of Food and Nutrition Strategies for Oldways and The Whole Grain Council. Cynthia has gone from  majoring in French to being a tax preparer to the role she has today, self-describing herself as a "serial reinventor."

Cynthia joined Oldways in 2003 to help manage the Whole Grains Council, which she has grown from six members to almost 250. Under her management, the Whole Grain Stamp was born and is currently used in 41 countries!

You’ll also want to hear more about how Cynthia executes integrating whole grains in to her personal diet.

Go ahead, turn up the speakers, click play and listening to episode #042 of the Social Restaurant Podcast!
What You'll Learn During the Interview

How integrating whole grains in to your menu can help you
What grains are most popular now
The impact the Whole Grain Council has had on the food industry
Grains you may not know about

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[Tweet ""If you can pronounce the ingredients, it's probably good for you." -@CHarriman"]

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Additional Show Resources and Notes
We hope everyone has recovered from the craziness that was the 2014 National Restaurant Association Show!

QSR Magazine looked over the fast casual segment, health trends, and beverage innovation. They also looked forward to next year's show, where NRA plans to expand to an even larger center. They also shared some thoughts on Magic Johnson's keynote speech.

Restaurant Hospitality joined in to look back at this year's show with a video recap and statistics such as the fact that this year's attendance was up 10.5% as compared to 2011.

Next time you're at the grocery store, make sure to look for the Whole Grain Stamp to verify the ingredients in whatever you may be buying.

To learn more about the Whole Grain Council and integrating whole grains in to your lifestyle, see their website.
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