Programmatic Advertising
Earn Revenue From Day One – No Audience Minimum
Let Blubrry’s programmatic platform automatically monetize your podcast with relevant ads – even if you’re just starting.
Monetize Automatically – Without Selling Ads Yourself
Blubrry’s programmatic advertising platform gives podcasters access to real advertisers without pitching, negotiating, or managing campaigns.
You can monetize:
• A brand-new show
• A small niche podcast
• An established audience
There are no minimum download requirements.
Your show simply needs to be original, human-created content.
You also choose which advertising categories align with your audience.
Why Podcasters Use Programmatic Ads
Access More Advertisers
Tap into a larger advertising marketplace competing for placements in your show.
No Audience Requirements
We do not qualify based on downloads.
You Control Categories
Select which ad categories you allow.
Smart Targeting
Ads are matched based on your content, audience interests, and geography.
Listener-Friendly Placement
Pre-roll, mid-roll, and post-roll options available.
Fully Automated
Once approved, ads run automatically.
What to Expect
- Most shows reviewed within 72 hours
- Reviewed for originality and human-created content (no bots)
- No download minimums
- Ad volume grows over the first 60–90 days
- Fill rates up to 80%
- Estimated CPM: $5–$15
- No geographic restrictions
- Payments via PayPal
- Payments issued up to 90 days after ad delivery
- Minimum payout threshold: $50
How It Works
- Advertisers bid on available inventory in real time
- You do not manually select advertisers
- Ads are often geographically targeted
- Ads can change dynamically (hour to hour)
- Not every download will contain an ad
- Pre-roll, mid-roll, and post-roll placements supported
- Mid-roll ads require mid-roll markers in your media file
- Blubrry revenue share: 30%
Brand Safety & Category Exclusions
We prioritize protecting your audience and your credibility.
Excluded categories include:
• Politics
• Religion
• Adult content
• Alcohol
• Vaping & cannabis
You maintain control over approved categories within the system.
Our Goal: To provide monetization access to every podcaster – regardless of show size.
Our Solution: Programmatic advertising allows you to earn revenue now while focusing on growing your podcast and attracting additional sponsorship opportunities in the future.
“Maintaining and building credibility is paramount to our customers when it comes to advertising within their podcast. That is why we provide programmatic ads that are geo- and topic-specific, while excluding certain categories by default.” – Todd Cochrane, founder and former CEO
With two decades of podcast monetization experience, Blubrry provides a reliable, transparent way to begin earning from your show.