Part 1 of 4 

In the world of sales, we must always be improving both ourselves and our team. In this episode, we kick off a four-part series with Raleigh-Durham based Russ Lombardo. 

Russ is an independent sales consultant and software sales trainer who has built the PEAK program after many years of successful sales and sales leadership in the technology sector. In each episode, we’ll cover the tenants of his program. During Part 1, we explain the PEAK process and break down P, for Prospect. Prospecting is often the most challenging part of a salesperson’s role, and Russ shares some excellent strategies with us.

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