In this episode, I interview Paul Gough, owner of multiple practices and founder of PT Profit Academy. PT Profit Academy is a company committed to helping physical therapy clinics develop successful marketing campaigns, they type of campaigns that significantly multiply revenue. Using key insights Paul teaches practices how to target the perfectpotential patient through carefully chosen mediums. And what does that patient look like?—it looks like Mary, a fifty-three-year-old grandmother who’s physically active and hates painkillers, but in dire need of a way to alleviate her lower back pain.