Fearing the Teddy Bear was just a fad, some folks started looking for a successor toy. They settled on the Billy Possum. We dig into the birth of Billy Possum at a lavish Atlanta banquet for William Howard Taft in 1909, the innovative and disturbing promotional efforts of Susie W. Allgood to make Billy Possum happen, and the series of unfortunate events that led to the stuffed marsupial's downfall.

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